Overview
                    Minimalism combined with elements of french typography and brutalism
                        helped us to realize the
                        site exactly as we imagined with the client at the beginning: visually restrained, but
                        stylish.
                        Informative and pleasant to use, with an elegant aftertaste of a serious financial
                        institution.
                        Combined with elements of french typography and visually restrained, but stylish.
                        Informative
                        and pleasant to use, with an elegant aftertaste of a serious financial institutional client,
                        and
                        close collaboration.
                    That is where I come in. A lover of words, a wrangler of copy. Here
                        to
                        create copy that not only
                        reflects who you are and what you stand for, but words that truly land with those that read
                        them, calling your audience in and making them want more.
                    
                        - 
                            Advantage
 
                        - 
                            Accomplished
 
                        - 
                            Marketplace startups
 
                        - 
                            SaaS startups
 
                    
                    Typography
                    
                        The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a
                        ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up
                        with
                        something in the middle, leaning towards lighter-weighted fonts, but still with a hint of
                        that
                        blocky ‘construction’ vibe. We use Chaney for general display and when we want to drive
                        attention to the content, and the technical and geometric Sora font for the body copy and
                        paste
                        overall hierachy.
                    
                 
                
                
                    
Conclusion
                
                
                    
                        The basic idea was to find a balance between the thin, wispy sans-serif
                            used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with
                            ‘construction‘.
                            We came up with something in the middle, leaning towards lighter-weighted fonts, but still
                            with
                            a hint of that blocky ‘construction’ vibe. We use Chaney for general display and when we
                            want to
                            drive attention to the content, and the technical and geometric Sora font for the body copy
                            and
                            paste overall hierachy.
                     
                    
                        
                            The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a
                            ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up
                            with
                            something in the middle, leaning towards lighter-weighted fonts, but still with a hint of
                            that
                            blocky ‘construction’ vibe.